"Pursuing Perfection Since 1906"
Rihachi Mizuno and his younger brother Rizo found MIZUNO Brothers Ltd. in Osaka. This was the start of a continuous journey to Reach Beyond.
Mizuno have been producing Judogis since 1965. As with all their sporting products, Mizuno apply a combination of tradition, technology, craftsmanship and passion to produce Judogis of uncompromising quality. Using only the finest materials and state of the art technology, they have developed a range of Judogis known world-wide for their outstanding comfort and performance.
Before public release, Judogis are tested in collaboration with the National Team of Japan.
DF Cut is a patented technology which is based on the motion study of the body in order to improve the design of the Mizuno products. This research allows Mizuno to create apparel which perfectly adapts to the body during effort enabling better flexibility during movement. Mizuno decided to apply DF Cut technology to the Yawara range, by studying the movements of Judoka. This analysis, computer-assisted, was able to highlight the movement characteristics and the zones of tension specific to the practice of Judo.These studies made it possible to design a Judogi perfectly adapted to the practice of Judo, which is able to follow the movement of the Judoka, without slowing them down or blocking them in the execution of their techniques.
Kate and Les started their design company Fluid Media Ltd. in August 2000 (www.fluidmedia.co.uk).
Kate is a very talented artist and graphic designer and has worked with clients including BMW, the BBC, Thorpe Park and Land Rover. Les has been practising Judo for over 45 years and coaching for over 30, including more than 25 years with the BJC National Squad. Les achieved a competitive 5th Dan and in 2018 was awarded his 6th Dan.
In 2005 Fluid Media started selling Judo suits online and have been working with Mizuno since 2008. In 2011 we were proud to be chosen as exclusive distributers for the UK.
In May 2025, Fluid Media became Fluid Media Studio - ready for the next 25 years!
